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The most obvious strategy for visualizing text-based data is the word cloud, also known as a tag cloud, where frequent words or phrases are shown in larger, bolder font, and less-frequent words or phrases are shown in small font.
I’m not advocating for run-of-the-mill word clouds where you simply dump your interview transcripts into a word cloud and hope for the best. That’s not good data visualization. Instead, I’m talking about intentional word clouds – when you’ve considered other options, and have purposefully selected a word cloud as your format of choice.